From the monthly archives:

December 2009

Spinal Tap and listening to your customers…

by Andrew Watson on 17 December 2009

Capturing the feedback and results from your innovation is a crucial part of designing and implementing any good IP strategy . The brilliant webcomic xkcd reminds us that innovation involves directly listening to your customers. Giving them what they want isn’t just about coming up with new ideas and getting patents — sometimes it’s all in how you package existing technology…

Spinal Tap Amps

xkcd is CC-BY-NC by Randall Munroe and at


IPReader links for 15 December

by Andrew Watson on 15 December 2009

New and noteworthy links from around the web: