One thing I’ve been informally working on is building out a reading list on Intellectual Property strategy. I know that there are a quite a few books out there dealing with (specific) aspects of the topic, as well as numerous articles in industry publications and law reviews, but what lies at the core?
What materials would you use to teach IP strategy?
This could be in the context of teaching MBAs about IP, a CLE/CPD to lawyers, or training a business’s board and management about IP. Of course a large part of the answer depends on how you define IP strategy, as when you start talking about intellectual capital it can cover virtually everything about a business, including how you motivate and manage human capital.
As a research brief, I phrased it in the context of teaching, as I think that this brings focus to the core of the ideas and techniques that form the structure that can later be built on with more specifc and multi-layered activity. I do want to focus though on a wide range of materials around IP, or more broadly the “intangibles”, for both practising IP strategists and for those who just need to know the basics in order to understand this element to their business.
The IP strategy reading list would likely break down into:
- The basics of Intellectual Property rights (for those that need to know more about IP).
- Sources outlining the importance of intellectual capital and its relevance to business.
- Books / articles outlining specific strategies (such as building an IP thicket) — taking care to focus on all areas of IP and not just patents.
- Reference material for the IP strategist.
Any suggestions for the list?
I’ll be adding pages and developing content for each of these four areas over the coming months, so please send in your suggestions.