Comments on: Building an IP strategy reading list http://www.tangible-ip.com/2009/building-an-ip-strategy-reading-list.htm ipVA's blog on adding value through intellectual property Fri, 03 Feb 2012 18:43:03 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: JS Hatcher http://www.tangible-ip.com/2009/building-an-ip-strategy-reading-list.htm/comment-page-1#comment-440 JS Hatcher Thu, 26 Mar 2009 13:17:14 +0000 http://www.tangible-ip.com/?p=384#comment-440 Thanks everyone for the comments. I think possibly a wiki or some other collaborative tool to help build this out further will likely be needed. I'll compile these and other suggestions I've received, as well as my own list, to start building something out. Thanks everyone for the comments. I think possibly a wiki or some other collaborative tool to help build this out further will likely be needed. I’ll compile these and other suggestions I’ve received, as well as my own list, to start building something out.

]]> By: Guy Carmichael http://www.tangible-ip.com/2009/building-an-ip-strategy-reading-list.htm/comment-page-1#comment-410 Guy Carmichael Tue, 24 Mar 2009 09:26:32 +0000 http://www.tangible-ip.com/?p=384#comment-410 May I suggest that the EPO's "Scenarios for the Future" book or download(see http://www.epo.org/topics/patent-system/scenarios-for-the-future.html?banner=topics2) might provide a resource for understanding the main issues of the day concerning IP - admittedly, primarily patents? Through looking at possible challenging futures, the issues of today - business, geo-political, societal and technological - are considered in the context of IP and, at least for the inexperienced, they combine in one source to give an overview of the world of IP. The book is accompanied by the transcripts of the ca. 150 interviews held with those who should know. Even this as a resource on its own is probably unrivalled as a single resource for thinking about IP. May I suggest that the EPO’s “Scenarios for the Future” book or download(see http://www.epo.org/topics/patent-system/scenarios-for-the-future.html?banner=topics2) might provide a resource for understanding the main issues of the day concerning IP – admittedly, primarily patents? Through looking at possible challenging futures, the issues of today – business, geo-political, societal and technological – are considered in the context of IP and, at least for the inexperienced, they combine in one source to give an overview of the world of IP. The book is accompanied by the transcripts of the ca. 150 interviews held with those who should know. Even this as a resource on its own is probably unrivalled as a single resource for thinking about IP.

]]> By: Michael F. Martin http://www.tangible-ip.com/2009/building-an-ip-strategy-reading-list.htm/comment-page-1#comment-401 Michael F. Martin Mon, 23 Mar 2009 16:21:53 +0000 http://www.tangible-ip.com/?p=384#comment-401 A more recent book that provides much of what you're looking for is Michael Gollin's <i>Driving Innovation</i>. Highly recommended. A more recent book that provides much of what you’re looking for is Michael Gollin’s Driving Innovation. Highly recommended.

]]> By: Jackie Hutter http://www.tangible-ip.com/2009/building-an-ip-strategy-reading-list.htm/comment-page-1#comment-398 Jackie Hutter Mon, 23 Mar 2009 14:43:26 +0000 http://www.tangible-ip.com/?p=384#comment-398 Jordan, there are 3 books that opened my eyes from being a "traditional" (that is, rights-oriented) patent person to a more asset-focused IP person: Rembrandts in the Attic Edison in the Boardroom & Ideas to Assets I would note that these were not reference materials for me. Rather, these books introduced me to a new way of looking at IP. This new awareness started me on my journey to becoming what you and I call "IP Strategists." As for the legal aspects of IP strategy, since I am a highly-trained IP expert, I did not need basic legal training to become an IP Strategist. My fear is that we folks coming at the discipline from the legal side will try to make IP Strategists trained from the business side (that is, in B-schools) think that they cannot understand the complexities of IP law enough to attain full proficiency. It is my strong belief that to be an IP Strategist one needs only minimal understanding of the legal aspects of IP in order to competently build asset value from IP. Think about it: a real estate developer does not need to know all of the legal issues associated with real estate law in order to expertly build asset value. Rather, the real estate developer needs only to know enough about real estate law to know when a lawyer needs to be called in to look at a situation. I also believe that relatively few legally trained IP types can attain the necessary proficiency in business in order to attain competency in the business side of IP. Against this background, I have not seen a text that I would recommend to teach b-school types the fundamental aspects of IP law that would allow them to understand what they need to know to start on the way of becoming an IP Strategist. Maybe the "best" b-school text dealing with real estate law (or tax law for that matter in the realm of tax strategy) could be mirrored in the future to provide the necessary grounding for IP Strategists that will increasingly come from the b-school side. Jordan, there are 3 books that opened my eyes from being a “traditional” (that is, rights-oriented) patent person to a more asset-focused IP person:

Rembrandts in the Attic
Edison in the Boardroom &
Ideas to Assets

I would note that these were not reference materials for me. Rather, these books introduced me to a new way of looking at IP. This new awareness started me on my journey to becoming what you and I call “IP Strategists.”

As for the legal aspects of IP strategy, since I am a highly-trained IP expert, I did not need basic legal training to become an IP Strategist. My fear is that we folks coming at the discipline from the legal side will try to make IP Strategists trained from the business side (that is, in B-schools) think that they cannot understand the complexities of IP law enough to attain full proficiency. It is my strong belief that to be an IP Strategist one needs only minimal understanding of the legal aspects of IP in order to competently build asset value from IP. Think about it: a real estate developer does not need to know all of the legal issues associated with real estate law in order to expertly build asset value. Rather, the real estate developer needs only to know enough about real estate law to know when a lawyer needs to be called in to look at a situation. I also believe that relatively few legally trained IP types can attain the necessary proficiency in business in order to attain competency in the business side of IP.

Against this background, I have not seen a text that I would recommend to teach b-school types the fundamental aspects of IP law that would allow them to understand what they need to know to start on the way of becoming an IP Strategist. Maybe the “best” b-school text dealing with real estate law (or tax law for that matter in the realm of tax strategy) could be mirrored in the future to provide the necessary grounding for IP Strategists that will increasingly come from the b-school side.

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