Comments on: iPhone strategy? Build a product ecosystem. http://www.tangible-ip.com/2009/iphone-strategy-build-a-product-ecosystem.htm ipVA's blog on adding value through intellectual property Fri, 03 Feb 2012 18:43:03 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: JS Hatcher http://www.tangible-ip.com/2009/iphone-strategy-build-a-product-ecosystem.htm/comment-page-1#comment-4848 JS Hatcher Thu, 27 Aug 2009 08:24:28 +0000 http://www.tangible-ip.com/?p=448#comment-4848 Thanks for the comments -- you have an interesting site on the iPhone (and I hope it leads to some improvements by Apple!). While I think that there is a solid argument around trends towards more openness with the 'net: - the iPhone and smartphone market is not the internet - 2g/3g/4g/LTE, especially in terms of standards and IP, is not the internet either (though it could trend more towards the internet type of open standards model with less IP around the comms infrastructure). - open hardware is still very early stage in terms of business models. Google gets to experiment in this space because its model is based on cross-subsidizing handset development to get people to search using Google so that they can increase ad revenue. Apple doesn't have that kind of cross subsidy action. - saying that Apple won't "succeed in the long run" using this strategy assumes that Apple would blindly stick to their <em>current</em> strategy moving forward. It has clearly been successful for them now, and all they have to do is slowly ratchet up the level of openness of their hardware/software/platform/ecosystem as the market and their strategy dictates. Thanks Thanks for the comments — you have an interesting site on the iPhone (and I hope it leads to some improvements by Apple!). While I think that there is a solid argument around trends towards more openness with the ‘net:

- the iPhone and smartphone market is not the internet
- 2g/3g/4g/LTE, especially in terms of standards and IP, is not the internet either (though it could trend more towards the internet type of open standards model with less IP around the comms infrastructure).
- open hardware is still very early stage in terms of business models. Google gets to experiment in this space because its model is based on cross-subsidizing handset development to get people to search using Google so that they can increase ad revenue. Apple doesn’t have that kind of cross subsidy action.
- saying that Apple won’t “succeed in the long run” using this strategy assumes that Apple would blindly stick to their current strategy moving forward. It has clearly been successful for them now, and all they have to do is slowly ratchet up the level of openness of their hardware/software/platform/ecosystem as the market and their strategy dictates.

Thanks

]]> By: Iphone Annoyance http://www.tangible-ip.com/2009/iphone-strategy-build-a-product-ecosystem.htm/comment-page-1#comment-4695 Iphone Annoyance Thu, 20 Aug 2009 22:38:55 +0000 http://www.tangible-ip.com/?p=448#comment-4695 I fully agree with all of your findings. But I am pretty sure, that Apple will not succeed in the long run. The internet is all about openness and widely accepted standards. This is what was not the idea of Microsoft in 90's, which has initially caused a lot of trouble for them. Now Apple with his Ubersteve tries to ride the same dead horse, at least for a couple of miles. But still the market forces will require an more open and less restrictive system than what we have right now. Actually it is rather sad that such a wonderful hardware has all that red tape attached to it. I fully agree with all of your findings. But I am pretty sure, that Apple will not succeed in the long run. The internet is all about openness and widely accepted standards. This is what was not the idea of Microsoft in 90′s, which has initially caused a lot of trouble for them. Now Apple with his Ubersteve tries to ride the same dead horse, at least for a couple of miles. But still the market forces will require an more open and less restrictive system than what we have right now. Actually it is rather sad that such a wonderful hardware has all that red tape attached to it.

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