Spinal Tap and listening to your customers…

Capturing the feedback and results from your innovation is a crucial part of designing and implementing any good IP strategy . The brilliant webcomic xkcd reminds us that innovation involves directly listening to your customers. Giving them what they want isn’t just about coming up with new ideas and getting patents — sometimes it’s all in how you package existing technology…

xkcd is CC-BY-NC by Randall Munroe and at http://xkcd.com/670/